This is a technique implemented to get the data, in user required format. To be more specific, with BI a Computer can generate a report of an organization performance in Past, Present and also can predict the future performance. It can be in any means i.e., report based on sales, performance etc.
Based on these reports generated, Organization's makes decisions for the better performance of their entity.
In other words, Business Intelligence has made Decision Making much easier than before.
“Gartner” has acknowledged Microsoft as leader in Business Intelligence. As we are aware that Microsoft is working hard to reach the BI to all the common users through the software they develop, such as Microsoft Office.
In this process for making Business Intelligence severing at all levels of an organization, Microsoft has launched the beta version of their Office 2010 and Share point 2010. This can be considered as success in the beta state itself.
Factors that Influence BI
Business Intelligence can often be confusing, so as BI titles.
The initiation of Business Intelligence is to begin with right information in right time. This information is accessed through the BI tools dashboard or report sheets. But for most the users who don’t have time to login to their systems wont really use BI. And for them this is not real time information.
Business Intelligence generally provides the analytic reports; on the other side core transaction applications provide operational reports. A Business Intelligence in actual should provide the combination reports, which helps the analyst to make a right decision.
Business Intelligence applications are hard
It is hard to design and maintain a Business Intelligence Applications.
As BI has group of components involved in those applications. To name few: Data aggregation, Data extraction, Data cleansing, Data integration, Reports, Alerts and more.
Many attempts were carried out to merge, few steps involved in these applications. Came-up with 1st Generation Metadata like ETL Tools and 2nd Generation Metadata like Cognos.
What we can expect from Business Intelligence “BI for the masses” and / or “enterprise analytics” - Steve Williams and Nancy Williams.
Customer relationships strategies using BI: has become a core requirement in present Business world especially in banking systems this CRM is very much needed to distinguish customers based on their values.
All the report produced by BI should highlight the benefit of the new stream for the organizations. "Business Intelligence - Secret Weapon to Successful Business" – Jason Dove
A better example of Business Intelligence is Google Ad words.
Google Ad Words in present market playing a vital role as a Business Intelligence. Most of the Websites uses Google Ad words to promote their business in search engine.
Google Ad Words maintain a wide range of data and will suggest the user with related key words for their business. Based on those suggestions, users select the related keyword and start his campaign for the business.
Ad Words has a dashboard, Detail Reports, Summary Report ands so on. Based on the reports generated by Google Ad Words an organization makes decision like how they should promote their business.
Like Google there are other popular SEO Marketing Tools, like Yahoo Marketing and Microsoft Ad Center.
Nismith (April 21, 2010), Next wave of Microsoft Business Intelligence is here Published at
MFillmore, Successful Business Intelligence Software Implementation Published at
Nic Smith, (2007), History of Business Intelligence Video at Slide Share
Kwang Lee (April 19, 2010), Lecture note for chapter 5, chapter 6 and video1 and video2
Uploadedin UNVA Moodle
Jason Dove (April 14, 2010), What to Expect from Your Business Intelligence Consultant Published at
Steve Williams and Nancy Williams (FALL 2003), Business Intelligence Journal Published at